Fondul de carte al Bibliotecii BNR se regăsește integral în catalogul on-line.
Pentru a realiza o căutare utilizați unul dintre următoarele criterii: titlul sau cuvinte din titlu, autorul, subiectul, locul apariției, editura, anul apariției, ISBN.
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Advances in luxury brand management2017»»»
Kapferer, Jean-Noel
Kernstock, Joachim
Brexendorf, Tim Oliver
Powell, Shaun M.
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Introduction : luxury brand management insights and opportunities»»»
Kernstock, Joachim
Brexendorf, Tim Oliver
Powell, Shaun M.
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Is luxury compatible with sustainability? : luxury consumers' viewpoint»»»
Kapferer, Jean-Noel
Michaut-Denizeau, Anne
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Luxury brand marketing : the experience is everything!»»»
Atwal, Glyn
Williams Alistair
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Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?»»»
Wiedmann, Klaus-Peter
Hennings, Nadine
Klarmann, Christiane
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Managing luxury brands»»»
Kapferer, Jean-Noel
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Managing the growth tradeoff : challenges and opportunities in luxury branding»»»
Keller, Kevin Lane
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Measuring perceptions of brand luxury»»»
Vigneron, Franck
Johnson, Lester W.
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Probing brand luxury : a multiple lens approach»»»
Miller, Karen W.
Mills, Michael K.
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The end of luxury as we knew it?»»»
Kapferer, Jean-Noel
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The luxury brand strategy challenge»»»
Okonkwo-Pezard, Uche
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The specificity of luxury management : turning marketing upside down»»»
Kapferer, Jean-Noel
Bastien, Vincent
Referinţe bibliografice suplimentare pot fi solicitate prin e-mail, la adresa biblioteca[at]bnro.ro.